Market Research

I have a theory that I am out to prove. That theory is that consumers don't want a PC in thier living, or at least they don't want to know it's a PC even though it will be. A good example of this is Tivo. Tivo is a PC but consumers don't know that. The same is true of my Comcast dual tuner DVR, it has a processor, a hard drive an OS and UI. It's a PC even though I don't think of it as one. So my first hypothesis is people don't want a "known" PC in thier living room next to thier TV. My second theory is people may not want to see the Intel or Microsoft brand on a device in thier living room next to their TV. I feel that people may not shop for CE devices like they shop for PC's making sure it has an Intel processor and Microsoft operating system. In fact I think to some consumers it may be a negative instead of a plus to have these brands on a living room product. So I have set out to do some research and try to put some real-world evidence to my thinking. So stay tuned for the research results.