Good news for Apple as they close in on their 30th anniversary. Forrester as conducted a research report that shows Apple among the top three of trustworthy brands. What is interesting about this is not necessarily how well Apple did but how bad Microsoft did. In the report it explains that “Microsoft faces big consumer defection risk. One measure of consumers' dissatisfaction with Microsoft is seen in the 5.4 million households that give it a brand trust score of 1 [distrust a lot] or 2 [distrust a bit]. Compared with all Microsoft users, these at-risk users have higher income, are much more likely to be male, and are bigger online spenders. These households know they run Microsoft software but would be just as happy to leave it behind — if they could.”
This is not good news for Microsoft and is very good news for Apple. Apple is gaining very strong brand awareness and recognition and now can add trustworthy as well. This will have a positive affect on Apple sales as they lead the charge with Intel Dual Core Macs and bring more traffic into their stores to consider their products. I have said for a long time that I feel Apple will continue to gain market share with consumers. The Vista announcement that it will be delayed will only add to Apple’s street cred and continue to give consumers the correct impression that Apple is still a force to be reckoned with.
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