Paradox of Choice

I wanted to highlight a book I have been reading called the Paradox of Choice. This book has a lot to do with consumer psychology, something I have been studying a lot lately.

The premise of the book is about how too many choices, or really to many complicated choices, actually dis-satisfy consumers instead of actually satisfy them.

I will be putting out a Brief of this book to all our clients highlighting some important things as it relates to consumer choice and how consumers make decisions about products. So if you are a paying client of ours you will get it soon. If not and you are interested feel free to e-mail me.