About Me

Ben Bajarin is the Director of Consumer Technology Practice at Creative Strategies, INC a Strategy Consulting firm in Silicon Valley.

Ben joined Creative Strategies in 2000. Since then he has researched the global transition from analog to digital in consumer technologies and entertainment media. He has focused on projects and strategies in the emerging markets of the digital home ecosystem and the digital lifestyle, trying to understand how and why consumers will use new digital technologies in their everyday lives. His expertise is in understanding the Gen X and Millenial consumers and their present and future demands for technology. His research and strategic work spans digital entertainment and media, brand marketing and awareness, consumer products and corporate social responsibility. Ben manages Creative Strategies digital electronics and digital home research center where the impacts of many digital home and digital lifestyle technologies are studied. His current and past clients have included Sony, HP, Dell, Toshiba, Philips, Palm, and Microsoft to name a few.